REVIEW – SWISS Senator Lounge, ZRH – E Gates
January 16, 2018
REVIEW – Hyatt Regency Long Beach : Harbor Suite
January 22, 2018

REVIEW – SWISS : Business Class – Zurich to Los Angeles LAX (B777)



  • Flight: LX40
  • Class: Business Class
  • From:Zurich (ZRH)
  • To: Los Angeles (LAX)
  • Duration: 12h05
  • Aircraft: Boeing 777-300ER
  • Seat: 8K
  • Status during flight: Star Alliance Gold (Avianca Amigo Gold)
  • Booking type: Cash fare
  • Date: June 2016


Despite the massive storm earlier and my subsequent delayed arrival, my next flight was scheduled to depart on time. Looking out of the terminal windows I could even see a few slithers of blue sky, a notable deviation from the earlier cataclysm swirling overhead.

SWISS LX business 777 77w review

My ride to L.A.

The boarding process for SWISS can best be described in one word: chaotic.

There were a couple of kiosks set up within the gate area. It transpires that it was beholden on every passenger to visit these kiosks, have their visa documentation verified and then receive a stamp on their boarding pass. This was to be done separately and in addition to the normal boarding process.

This was not effectively communicated at all and premium lines were not enforced.

I saw plenty of people wait in line, get all the way to the boarding pass scan and then be sent back to the separate queue for these kiosks. Surely there must be a better way?

Luckily I overheard a family discussing this very process next to me, otherwise I probably would have been one of the passengers sent back for a second round of queueing.

As soon as my boarding pass was scanned, everything changed: SWISS has a poor reputation when it comes to honouring cheap airfares. Leaving passengers stranded, fighting protracted court battles, etc. It wasn’t until I made my way up the jetbridge that I was truly convinced that I was finally going to try this airline’s newest business class product for myself!

Swiss Air 777 Business Class Cabin

I was so excited to finally see this cabin up close. Having spent the majority of the preceding year flying on reverse herringbone seats from the likes of Cathay, American and Qatar, it was a real thrill to see such a different cabin placed within the confines of a similar fuselage.

I have to hand it to SWISS, they deliver an extremely cohesive experience. The lounges and the onboard product are very closely aligned. The same colours, texture and shapes are visible throughout your experience with this airline. Clean lines, light wood and dark seats abound.


The Seat


Much like on BA, every seat on SWISS Business class is not created equal. The cabin has a rather unusual layout whereby the majority of the seats are placed in pairs, with the more desirable single seats placed on alternating rows, along each side of the cabin.

When I booked this flight the SWISS policy was that single ‘throne seats’ were available for pre-selection only be Miles and More Senator and Honors Circle members. Star Alliance Gold card holders from other airlines could not pre-select them at all.

However, upon calling the airline I discovered that three of these throne seats had become available for some reason. I had really been hoping to sit in the mini cabin of rows 4 and 5, directly behind First Class but when I was offered 8K, right near the front of the cabin, I jumped at the chance!


Nowadays the policy has changed. Anybody can pre-book a throne seat but there’s a catch: it will cost you between 99CHF and 199CHF, depending on the length of the flight. Is this worth it? Personally I wouldn’t hesitate to pay the price if it guaranteed me one of these seats.

SWISS LX business 777 77w review

In terms of overall real estate, this has to be one of the most impressive business class products in the air today.

SWISS LX business 777 77w review

The overall level of detail here is stunning. The wooden finishes, the graceful mechanisms for the drawers and shelves, the little holder for water bottles. I felt like a child on Christmas day, surrounded by presents to unwrap!

SWISS LX business 777 77w review

I quickly snapped this shot from the seats in front of me. Looking at it, row 7 is actually not that exposed to the galley and bathroom. Row 6 in the middle though, has really drawn the short straw. They are basically inside the galley.


LX 777 J-11
LX 777 J-19
LX 777 J-15

SWISS provides noise canceling headphones in business class, I’m unsure of the brand but they did a great job of blocking ambient cabin noise. I love the little leather hanging strap for them too. Having the headphone socket up high means you won’t accidentally scrape it when getting out of your seat and the cable is also out of the way of any items you may have on the countertop.

The little push out light is a nice touch too. There are so many different lighting options here that it feels more like a first class product than business class. On their own these little details may not seem like much but when you put them all together they make for a very aesthetically and haptically pleasing experience.

LX 777 J-12
LX 777 J-13

A water bottle awaits every passenger upon boarding, placed in its own leather holster. The majority of airlines seem to do this in business class now. It makes sense. Our bodies are 90% water and every passenger is guaranteed to want water during their flight. Rationing it and serving it alongside champagne as a PDB , by the glass, makes no sense.

The pull out shelf serves two purposes, it provides a great deal of storage space but also serves as an additional barrier, granting privacy from the aisle. Unfortunately it hasn’t been designed to stay open by itself. Not one to be easily thwarted, I used a Cathay Pacific amenity kit to wedge it open for the duration of the flight, creating my own little “suite”.

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LX 777 J-16
LX 777 J-18
LX 777 J-17

There is a universal power port located just below the aisle side armrest, it also features a USB port with a cool blue light. The IFE and seat controls are located in a flap, further down the armrest, by the water bottle holder. The controls were all highly responsive and very sleek in their appearance.

SWISS LX business 777 77w review

So much space! I loved the fact that I could work on my laptop, operate the IFE, eat a meal and freely access the aisle – ALL AT THE SAME TIME! If you’ve ever flown on BA’s Club World you’ll realise why this seems like a big deal 😜

SWISS LX business 777 77w review

Extra deep, open storage compartment.

SWISS LX business 777 77w review

Even more storage, the little locker next to my right knee was absolutely enormous.

SWISS LX business 777 77w review

Even the IFE screen comes with its own storage shelf and two coat hooks!

SWISS LX business 777 77w review

Rocking my bright red SWISS socks. People sometimes complain about the so called ‘foot coffin’ on this type of seat. For what it’s worth, I found the padding to be very comfortable and had no problems moving my size 9.5 feet around freely.

The view from seat 8K, settled in and ready for the trip to LA, for my In N Out burger!


The Flight

The crew came around before take-off to distribute amenity kits, menus and PDBs. My jacket was also taken from me and placed on a wooden hanger with my seat number on it.

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LX 777 J-26
LX 777 J-28


The amenity kit was absolutely woeful. A giant, recycled shopping bag. The fact that it has handles makes it marginally more useful than the BA ‘sack of woe’ but it is still far from what you would expect to be given by a premium carrier. The contents were equally unimpressive. A long way off Qatar’s Armani kits, filled with cologne, aftershave etc.

SWISS LX business 777 77w review

I asked for a glass of champagne before take off and was told, in rather conspiratorial tones, that there was a limited amount of rosé champagne available, should that be of interest. Never one to turn down a bit of off menu intrigue, I gladly accepted.

I couldn’t help noticing at this point that our scheduled departure was less than five minutes away and we had yet to push back. I enquired about the length of the delay but was assured by the crew that we would be taking off on time. I checked my phone and Google told me that the delay was just under an hour.

History would go on to vindicate Google’s assertion.

SWISS LX business 777 77w review

Despite the stormy weather, the Zurich plane spotters were out in full force, on the open air viewing terrace.

SWISS LX business 777 77w review

Once we were airborne the crew quickly came around to distribute drinks and cold cashews prior to lunch. The rosé was all gone at this stage so I settled for a glass of Duval Leroy Brut, an unremarkable, mid-tier business class champagne.

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LX 777 J-41
LX 777 J-40

To begin my meal I opted for the Fera Trout Timbale with Saffron marinated salad. This was served with a separate side salad and a slice of dark sourdough. Despite being served on a tray, rather than being hand run, the presentation was very good.

The salad was fresh and appetising, the sourdough had great flavour and even had scorch marks on it. The Timbale was a generous portion of delicious fish with crunchy vegetables that had a very noticeable and pleasant saffron flavour.

I asked for the FA’s recommendation on the wine and he implored me to try the Swiss Chasselas. I can have an Argentinian Chardonnay any day of the week so I thought it would be fun to try something different. I was very pleasantly surprised, it was unlike any white wine I’ve ever tried before. After pouring me a small taste and seeing that I liked it, I was given a generous measure by the FA, to enjoy with my starter.

SWISS LX business 777 77w review

SWISS business class main course

I had the Beef tenderloin with herb crust, red wine sauce, potato gratin and vegetables as my main course. I was happy to see that the ingredients had been cooked separately and then plated, thereby giving some assurance that each component had been cooked to an appropriate temperature. Unfortunately the beef was as overcooked as the grey pucks served by BA and the herb ‘crust’ was more of a pustulent smear. The dish had decent flavour but was texturally weak. A load of mush with a side of rubber.

My second foray into Swiss wine wasn’t quite as successful as the first. The Cuvée Réservée Pinot Noir 2014 (Cormondrèche – Neuchâtel) was a little too young and thin to accompany the steak.

SWISS LX business 777 77w review

SWISS business class cheese course

The biggest success of the meal was undoubtedly the cheese course, which comes as no surprise, given the Swiss reputation in this particular field of gastronomy. The presentation on the black slate was excellent, a world away from the block of cheddar, wedge of brie and packet of crackers that most airlines settle for.

The Tête de Moine, Jean Pierre and Charmant were all excellent and served at something quite close to a suitable temperature (not easy when needing to keep the cheese refrigerated on a plane). Whilst the oat crackers were a rather standard choice, the pear bread was a revelation. The FA serving me said that it was a highly addictive Swiss speciality that they were proud to serve and that I would never look at cheese boards in quite the same way. Slightly hyperbolic but actually quite true. Writing this now I’m starting to think it would be a good idea to get some for home (a similar experience on Virgin many years ago means that my house is never without onion chutney😄).

I paired this with a beautifully robust 2011 Château Les Trois Manoirs Merlot.

SWISS LX business 777 77w review

In my mind it is impossible to end a meal properly without an espresso. This is a necessity all too often overlooked by major international carriers in business class (usually when their First class isn’t much good and they need to retain Nespresso as a point of differentiation). This was served with an excellent Swiss chocolate praline.

SWISS LX business 777 77w review

After lunch I decided to take a quick nap; there is no turndown service offered, so I had to make do with sleeping directly on the seat.

SWISS LX business 777 77w review

Despite the lack of a mattress topper the seat was comfortable to sleep on. The pillow had a decent amount of padding and the duvet was soft and substantial. PJs aren’t offered in business class but luckily I brought my trusty Cathay First Class set to change into.

SWISS LX business 777 77w review

This angle shows you the amazing degree of privacy afforded to you by the throne seats. You may have been wondering if I had the proclivities of J Edgar Hoover but in fact that black frilly thing is my favourite sleep mask, it totally blocks out light, smells of lavender and doesn’t leave marks in your hair. I take it with me whenever I fly 😄

SWISS LX business 777 77w review

Some people complain that the throne seats are too narrow for sleeping but as a broad shouldered side sleeper I had no trouble at all drifting off for 3 hours, assisted by the entire James Bond back catalog.

SWISS LX business 777 77w review

A couple of minutes after waking up, an FA came around with a trolley of Mövenpick ice cream. Between that and Alan Partridge, this was really starting to rocket up my list of top flights ever in business class!

SWISS LX business 777 77w review

There were large crunchy plaques of dark chocolate cracking through the soft ice cream, all scooped into a waffle cone. Amazing 😍

SWISS LX business 777 77w review

After the ice cream I changed back into my clothes and got to work editing photos.

I ordered an espresso, which the young FA brought to me immediately. A few minutes later when I asked a more senior FA for a second espresso, it never showed up. I rang the bell to ask for it again and the senior FA insisted that he’d sent the coffee to me already. A few minutes later a visibly shaken female FA came over apologising profusely, saying she’d taken my espresso to the wrong person earlier and handed me another coffee. Everyone makes mistakes but it seemed a bit distasteful that she’d been thrown under the bus by her colleague like that.

Around 3 hours before landing the crew did the rounds with a tray of wrapped sandwiches. I’m used to airlines offering mid-flight snack menus or setting up a snack display in the galley. This distribution of polythene-wrapped sandwiches had a distinctly economy class feel to it.

After a couple of weird turns to the service, SWISS saved the worst ’til last. The second ‘meal’ on this 12 hour flight was a green salad served with two miniature tomato bruschettas and a bowl of fruit. NO PROTEIN AT ALL.

SWISS LX business 777 77w review

The pitiful second ‘meal’ on SWISS business class

I’ve witnessed some cost cutting by airlines in my time but this has to be the most severe infraction ever. At this stage it had been nearly ten hours since I had last eaten a meal and I was absolutely ravenous (the alternative ‘meal’ was tofu with rice and vegetables).

This miserable little salad was barely enough to make a dent on my hunger. My stomach would end up rumbling for the next few hours.

I had been worried that I wouldn’t be hungry enough for my animal style double doubles in L.A. after eating and drinking all flight. So at least that was no longer a concern.

This is a major black mark against SWISS. It is the only airline that I’ve ever flown in long haul business class where I’ve left the plane hungry.

LX 777 J-55
LX 777 J-57

I spent the last hour of the flight wistfully looking out of the window, picturing burgers in the shapes of the clouds.

SWISS LX business 777 77w review

Shortly before landing the crew came around the cabin to return any items placed in the cupboards. I like the little touch of having your seat number printed on the hanger, it seems a lot simpler than asking people for their boarding passes and skewering them on the hook.

SWISS LX business 777 77w review

Given our late departure, we touched down at LAX an hour late and then taxiied for no less than 40 minutes. That is not an exaggeration. It was genuinely 40 minutes. At least the traffic was cool.



SWISS business does a lot of things right. The ground experience at the E-Gate Senator lounge is world class, although I understand that the regular business lounge is a significant step down (as are the lounges in the main terminal).


Once on board: The seat was excellent, this really is one of my favourite seats ever. However it now costs a not insignificant amount of money to reserve one of these throne seats in advance, end up in a regular seat and it will be an experience entirely devoid of privacy.


Certain aspects of the food were great but the lack of a proper second meal was shocking,  especially when many airlines now offer extensive dine-on-demand menus.


The IFE was superb, full series of some of my favourite shows and every Bond film ever! The amenity kit was terrible though and no PJs or mattress toppers are offered.


Communication from the crew was poor on a number of occasions:


  • no warning that boarding passes had to be stamped at the gate before boarding
  • no acknowledgement of the delay before departure
  • the whole awkward incident when I ordered a coffee

There is a lot to like about SWISS business class but there are more than enough negatives to place this in the second tier of business class products behind the likes of Qatar, Etihad and Singapore Airlines. If the cabin was all throne seats and there was dine on demand, things would be very different. For the average passenger though, ending up crammed next to a stranger by the window, with access to a lower tier of lounge, any of the three aforementioned airlines would provide a better experience when flying on their flagship long haul routes.

The Star Alliance Viking

Part 1:
Park Inn Copenhagen Airport CPH
Part 2:
SAS : Business Class Lounge – Copenhagen CPH
Part 3:
SWISS : Business Class – A321 – Copenhagen to Zurich
Part 4:
SWISS : Senator Lounge – Zurich E Gates
Part 5:
SWISS : Business Class – B777 – Zurich to Los Angeles
Part 6:
Hyatt Regency Long Beach : Harbor Suite
Part 7:
Star Alliance Lounge – Los Angeles LAX
Part 8:
Air Canada : Business Class – A320 – Los Angeles to Vancouver
Part 9:
Air Canada Maple Leaf Lounge – Vancouver
Part 10:
Plaza Premium Lounge – Vancouver
Part 11:
Air Canada : Business Class – B789 – Vancouver to London Heathrow
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  1. Andre says:

    Thanks for the review !

    I can only agree with you on the Zurich boarding procedures that I use often as I am based in Geneva and most particularly when going to the US with the passport control etc. On board the A340’s or B777 the single seats (‘A’) are really ideal (still can’t get over my other regular airline LH and how they can still sell their very poor Business class) and indeed are now coming at a premium for non Senator/Hon Circle pax. I recommend 4A or 6A on the A340 and 4A or 7A on the B777. Meal services are still very slow and often the arrival meal is a budget version of the initial meal. 3 weeks ago to Narita on LX160 was OK as this was a day flight arriving at 08:50 am but when flying East this is very inefficient. I will be on LX40 next week (7A) and we will see how that goes!
    Thanks again for your superb travel reports!


    PS. As promised I will only post shoe pictures not airline & hotel reviews 🙂

    • JarvisMarcos says:

      Thanks for all of your insight Andre. I have yet to find the impetus to make me try LH in business class, even the new seat doesn’t look particularly exciting. Don’t get me started on the absurd logic behind Skytrax’s 5* rating being contingent on the future promise of a mediocre product…

      I’ll keep my fingers crossed for you and hope you don’t arrive too hungry after your LX40, safe travels!

      p.s. I’d love to see plane pics in your IG stories. Shoe pics always sneak into my Trip Reports, an inevitably when posting pictures of the available legroom 😉

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